Kawaii Culture: The Culture of Cuteness

Kawaii culture in Japan is centered around the appeal of cuteness and innocence, characterized by childlike, charming qualities and playful elements. Japan, known for its cultural phenomena that touch every corner of the globe, has given the world another captivating phenomenon known as Kawaii culture. The word ‘Kawaii’ (可愛い or かわいい) means ‘cute’ or ‘lovable.’ It was originally used to
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